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دانشجوعلاقه‌مند یادگیری
کتابخوان حرفه‌ایلذت مطالعه
نویسندهالهام‌گیری

Strategic Management

M Jeyarathmm

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تحویل فوری
پرداخت امن
ضمانت فایل
پشتیبانی

مشخصات کتاب

نویسنده
M Jeyarathmm
سال انتشار
۲۰۰۸
فرمت
PDF
زبان
انگلیسی
حجم فایل
۱۹٫۳ مگابایت
شابک
9781282803664، 9781441662354، 9786000027537، 9786612803666، 9788184881592، 9789350435229، 1282803662، 1441662359، 6000027532، 6612803665، 8184881592، 9350435225

دربارهٔ کتاب

Content: COVER; CONTENTS; The Strategic Management Process; Mission and Goals; Corporate Governance and Social Responsibility; External Environment; Porter's Five Forces Model and Strategic Group; Competitive Advantage : Resource- Capabilities and Core Competence; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis; Strategy Formulation: Corporate Strategy; Strategy Formulation: At the Business Level; Strategy Formulation: Functional Strategy; Strategy in Global Environment; Building and Restructuring the Corporation; Strategic Choice and Balanced Score Card. Implemention of Strategy: Designing Organisational StructureDesigning Strategic Control Systems: Matching Control and Structure to Strategy; Matching Structure and Control to Strategy; Implementaion of Strategic Change: Politics, Power and Change; Techniques of Strategic Evaluation and Control; Strategic Issues in Managing Technology and Innovation; Strategic Issues in Entrepreneurial Ventures and Small Businesses; Strategic Issues in Not- For- Profit Organization; Role of Technology and Knowledge Management; Illustrative Case -- Robinhood; Cases COVER ......Page 1 CONTENTS......Page 4 The Strategic Management Process ......Page 10 Mission and Goals......Page 22 Corporate Governance and Social Responsibility......Page 36 External Environment......Page 55 Porter's Five Forces Model and Strategic Group......Page 79 Competitive Advantage : Resource- Capabilities and Core Competence ......Page 95 Internal Scanning: Organizational Analysis......Page 106 Strategy Formulation: Situation Analysis......Page 122 Strategy Formulation: Corporate Strategy......Page 131 Strategy Formulation: At the Business Level......Page 143 Strategy Formulation: Functional Strategy ......Page 157 Strategy in Global Environment......Page 164 Building and Restructuring the Corporation......Page 179 Strategic Choice and Balanced Score Card ......Page 199 Implemention of Strategy: Designing Organisational Structure ......Page 226 Designing Strategic Control Systems: Matching Control and Structure to Strategy......Page 243 Matching Structure and Control to Strategy......Page 256 Implementaion of Strategic Change: Politics, Power and Change......Page 266 Techniques of Strategic Evaluation and Control......Page 278 Strategic Issues in Managing Technology and Innovation......Page 285 Strategic Issues in Entrepreneurial Ventures and Small Businesses......Page 295 Strategic Issues in Not- For- Profit Organization ......Page 306 Role of Technology and Knowledge Management......Page 313 Illustrative Case - Robinhood......Page 321 Cases......Page 326 The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject. Two sets of questions are included at the end of each chapter to test the level of comprehension of learners. Each chapter is divided into different sections, which are logically sequenced. At the end, an explanatory note on the case study method and an illustrative case in included along with cases on Canara Bank, Coffee Board and ITC Ltd. PSPD. The syllabus and university questions of three universities are appended at the end thereby the students interest are taken care. The bibliography can help as a source of reference matter for further reading for students and researchers

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