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Designing with Data: Improving the User Experience with A/B Testing

King, Rochelle & Churchill, Elizabeth F & Tan, Caitlin [King, Rochelle]

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ضمانت فایل
پشتیبانی

مشخصات کتاب

نویسنده
King, Rochelle & Churchill, Elizabeth F & Tan, Caitlin [King, Rochelle]
ناشر
O'Reilly Media
سال انتشار
۲۰۱۷
فرمت
AZW3
زبان
انگلیسی
حجم فایل
۴٫۸ مگابایت
شابک
9781449334949، 1449334946

دربارهٔ کتاب

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

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Designing with Data : Improving the User Experience with A/B Testing

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