Gain the knowledge and tools to deliver compelling mobile phone applications. Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure. Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques. Designing the Mobile User Experience: Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions. Gives product development professionals the tools necessary to understand development in the mobile environment. Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field. Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones. Provides user interface design patterns, design resources, and user research methods for mobile user interface design. Illustrates concepts with example photographs, explanatory tables and charts, and an example application. Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic. Content: Cover -- Designing the Mobile User Experience -- Contents -- Preface -- About the Author -- 1 Introduction: Mobility is Different -- 1.1 Mobilizing Applications -- 1.2 What is 'Mobile' Anyhow? -- 1.3 The Carry Principle -- 1.4 Components of a Mobile Application -- 1.5 About This Book -- 2 Mobile Users in the Wild -- 2.1 Mobile User Characteristics -- 2.1.1 Mobile -- 2.1.2 Interruptible and Easily Distracted -- 2.1.3 Available -- 2.1.4 Sociable -- 2.1.5 Contextual -- 2.1.6 Identifiable -- 2.2 Groups and Tribes -- 2.2.1 Voice and Texting -- 2.2.2 Extending Online Communities -- 2.2.3 Physical and Mobile Hybrids -- 2.2.4 Mobiles as Status -- 2.3 International Differences -- 2.3.1 Europe -- 2.3.2 Japan -- 2.3.3 United States -- 2.3.4 Other Regions -- 3 Mobile Devices -- 3.1 A Device Taxonomy -- 3.1.1 General-Purpose Devices -- 3.1.2 Targeted Devices: the Information Appliance -- 3.1.3 Ubiquitous Computing -- 3.2 Anatomy of the PCD -- 3.2.1 The Carry Principle -- 3.2.2 Input Mechanisms -- 3.2.3 Output Mechanisms -- 3.2.4 Technologies -- 3.2.5 Connection Characteristics -- 3.2.6 Standby Screen -- 4 Selecting Application Technologies -- 4.1 Input Modalities -- 4.1.1 Buttons -- 4.1.2 Speech -- 4.1.3 Speech+Buttons -- 4.1.4 Visual+Buttons -- 4.2 Interaction Responsiveness -- 4.3 Data Storage Locations -- 4.4 Display Modality -- 4.5 Supplemental Technologies -- 4.6 Distribution Methods -- 4.6.1 Cost of Deployment -- 4.6.2 Sales Channels -- 4.7 Other Concerns -- 4.8 Platforms -- 5 Mobile Design Principles -- 5.1 Mobilize, Don't Miniaturize -- 5.1.1 The Carry Principle -- 5.1.2 Small Device -- 5.1.3 Specialized Multi-Purpose -- 5.1.4 Personal Device -- 5.1.5 Customized Device -- 5.1.6 Always On, Always Connected -- 5.1.7 Battery-Powered -- 5.1.8 Inconsistent Connectivity -- 5.2 User Context -- 5.3 Handling Device Proliferation -- 5.3.1 Targeted Design -- 5.3.2 Least Common Denominator -- 5.3.3 Automatic Translation -- 5.3.4 Class-based Design -- 5.4 Emulators and Simulators -- 5.5 Detailed Design Recommendations -- 5.5.1 Platform Providers -- 5.5.2 Standards Organizations -- 5.5.3 Carriers and Device Manufacturers -- 5.5.4 Third-Party Guidelines -- 6 Mobile User Interface Design Patterns -- 6.1 About User Interface Patterns -- 6.1.1 Mobilization -- 6.1.2 Universal Patterns -- 6.1.3 Corporate Patterns (Library) -- 6.2 Screen Design -- 6.2.1 List-based Layout -- 6.2.2 Table-based Layout -- 6.2.3 Location Selection -- 6.2.4 Returned Results -- 6.2.5 Menus -- 6.2.6 Tab Navigation -- 6.2.7 Breadcrumbs -- 6.3 Application Navigation -- 6.3.1 List Navigation -- 6.3.2 Game Navigation -- 6.3.3 Alphabetic L.
Gain the knowledge and tools to deliver compelling mobile phone applications.
Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure.
Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.
Designing the Mobile User Experience:
- Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions.
- Gives product development professionals the tools necessary to understand development in the mobile environment.
- Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field.
- Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones.
- Provides user interface design patterns, design resources, and user research methods for mobile user interface design.
- Illustrates concepts with example photographs, explanatory tables and charts, and an example application.
Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.
In this work, the author provides the professional with an understanding of the users, technologies, design principles, techniques and industry players unique to the mobile and wireless space
