Wikinomics : how mass collaboration changes everything : [Summary

This book is a case study in "jumping the shark". The author correctly identified a new phenomenon (call it wikinomics, or crowdsouring or whatever). Unfortunately, I was seven chapters deep and he had still to provide one single insight that I could not have inferred from the title. Worse. The style is turgid and filled with jargon. If you buy this book, make sure you buy some Aspirin at the same time. In just the last few years, traditional collaborationin a meeting room, a conference call, even a convention center has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. An updated edition of the national bestseller—now with a new introduction and a new chapterToday, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. In just the last few years, in one of the most profound changes of our time, traditional collaboration--in a meeting room, a conferencec all, even a convention center--has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. Flickr, Second Life, YouTube, and other thriving online communities transcend social networking to pioneer a new form of collaborative production. While some leaders fear the heaving growth of these massive online communities, Wikinomics shows this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. Mature companies can cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. Wikinomics challenges our most deeply-rooted assumptions about business and aims to be a road map for doing business in the 21st century.--From publisher description. In just the last few years, in one of the most profound changes of our time, traditional collaboration--in a meeting room, a conference call, even a convention center--has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. Flickr, Second Life, YouTube, and other thriving online communities transcend social networking to pioneer a new form of collaborative production. While some leaders fear the heaving growth of these massive online communities, Wikinomics shows this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. Mature companies can cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. Wikinomics challenges our most deeply-rooted assumptions about business and aims to be a road map for doing business in the 21st century.--From publisher description Introduction Subtitles Wikinomics The Perfect Storm The Peer Pioneers Ideagoras The Prosumers The New Alaxandrians Platforms for Participation The Global Plant Floor The Wiki Workplace Collaborative Minds The Wikinomics Playbook Acknowledgements Notes Index Explores the phenomenon of mass collaboration demonstrated by MySpace, Second Life, and the Human Genome Project, sharing success stories and describing how businesses can use such open source strategies effectively. The art and science of peer production The perfect storm The peer pioneers Ideagoras The prosumers The new Alexandrians Platforms for participation The global plant floor The Wiki workplace The collaborative mind. Wikinomics The perfect storm The peer pioneers Ideagoras The prosumers The new Alexandrians Platforms for participation The global plant floor The Wiki workplace Collaborative minds The Wikinomics playbook.