Visual Merchandising

Cover Half Title About the Authors Title Page Copyright Dedication Foreword Preface Acknowledgements Contents Part 1: Understanding Retail and Visual Merchandising CHAPTER 1. Introduction to Retail Retailing: Definition, Evolution and Formats Relating Retail with Customer Profile The Indian Retail Industry In Summary Exercises VM Speaks CHAPTER 2. The World of Visual Merchandising Visual Merchandising: Definition and Function History of Visual Merchandising Understanding Retail in India In Summary Exercises VM Speaks CHAPTER 3. Image Mix Retail Store—Site and Design Image Mix: The Top Six Elements 10 Ways a Store can Turn Off its Customers In Summary Exercises Case Study: Men Buy, Women Shop Part 2: Display Basics CHAPTER 4. Store Exteriors and Interiors: Elements of Display Store Exteriors Store Interiors In Summary Exercises VM Speaks CHAPTER 5. All I Do Can Sell (AIDCS) AIDCS: Is My Display Good or Not? In Summary Exercises VM Speaks CHAPTER 6. The Basics of Visual Merchandising Display Basics Design Basics Principles of Design Colour Blocking—People Buy Colours! Signage Understanding Materials In Summary Exercises Case Study: It Did Happen in India Part 3: Store Planning and Fixtures CHAPTER 7. Store Planning and Fixtures What Is Store Planning? The Purpose of Planning Fixtures Types of Fixtures In Summary Exercises VM Speaks CHAPTER 8. Circulation Plan What Is a Circulation Plan? Types of Circulation Plans In Summary Exercises VM Speaks CHAPTER 9. Planograms Meaning and Purpose of a Planogram Benefits of a Planogram Implementation and Maintenance of a Planogram In Summary Exercises Case Study: Displays Disappoint Part 4: Merchandise Presentation, Window Displays, and Other Important Tools CHAPTER 10. Merchandise Presentation Meaning of Merchandise Presentation Principles of Merchandise Presentation Categories in Merchandise Presentation Dominance Factor in Merchandise Presentation Cross Merchandising In Summary Exercises VM Speaks CHAPTER 11. Window Displays Window Display—Meaning and Scope Window Display Vis-à-vis Merchandise Window Display—Types of Setting Promotional Display Vs. Institutional Display Window Display—Construction Window Construction—Study In Summary Exercises VM Speaks CHAPTER 12. Visual Merchandising—Hands On Styling Display Calendar Sales Tracking Handling the Mannequin Props Lighting Organising an In-store Event VM Tool Kit Quality and Process in Visual Merchandising Standard Operating Procedures (SOPs) In Summary Exercises Case Study: Displays in India Part 5: Experiential Retail CHAPTER 13. Experiential Retail Brand Experience—Brand-centric to Customer-centric Experience Design—Beyond Visual Merchandising Generation C—The Changing Consumer The Magic of Augmented and Mixed Realities Experiential Retail—The New Retail Scenario In Summary Exercises Case Study: Experiential Retail in Action VM Speaks Appendix One: VM—Resource Guide Appendix Two: VM—Career Options Appendix Three: VM—Resumé and Portfolio Glossary Index