Twitter for dummies Description based on print version record. - Includes index

A fully updated guide to the how and why of using Twitter The fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You'll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business. Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals With complete information about all the latest Twitter enhancements, Twitter For Dummies, 2nd Edition will help you get the most from this popular social networking tool. This volume presents Twitter, which is a website owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. This volume shows readers how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then readers will learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers the basics of signing up and creating tweets; following other users and adding followers to your own tweets; mastering the tools that tie Twitter to many other Web applications, including mobile devices; and strategies for enhancing business communication, marketing, and networking opportunities with Twitter Provides information on using the social networking site, covering such topics as customizing one's profile, searching for people with similar interests, replying to others' tweets, and using Twitter to build a company's brand. By Laura Fitton, Michael E. Gruen, And Leslie Poston ; Foreword By Jack Dorsey. Description Based On Print Version Record. Includes Index.