Researching Historical Screen Audiences

"Showcasing current research and contemporary debate in the field of screen history and audience studies, Researching Historical Screen Audiences draws upon a wide variety of previously untapped sources -- including photographs, maps, Mass Observation reports, diaries, fan letters, cinema records and original oral testimonies -- to explore the challenges and pleasures of conducting research in this field. Containing twelve new essays from an international group of leading and emerging scholars, the book explores and assesses the current status and shape of the field of historical audience research, showcasing new research which foregrounds the transnational and multi-cultural dimensions of past cinemagoing, the roles played by management personnel and marketing campaigns, and the currently under-explored area of the past reception of home video."--Publisher description Considers the challenges of historical audience research in the field of screen studies.