میکرو-آی‌اس‌وی: از چشم‌انداز تا واقعیت

Are you a programmer yearning to be your own boss and ready for the profits and tribulations thereof? Where do you turn for information? The literature—online and off—has yet to catch up with the post-dot.com bust reality. You’ll find lots of old information on attracting venture capital, how "shareware" works, and what it was like in Silicon Valley’s heyday. But you won’t find out how to bootstrap an online business in today’s marketplace. Until now. Micro-ISV: From Vision to Reality explains what works and why, in today’s emerging micro-ISV sector. Micro Independent Software Vendors (micro-ISVs) have become both a major source of applications, and a realistic career alternative for IT professionals. Today there are thousands of programmers building and delivering great solutions to problems worldwide, with success and revenues far larger than you might think. Written by, for, and with the considerable help of some of the leading micro-ISVs, this book is ideal if you want to do more than just dream of having your own business.

Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality explains what works and why in today’s emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you’re interested in getting started.

*Uniquely and squarely focuses on the needs of a startup ISV *Several leading companies in their market segment are actually micro-ISVs, including Fog Creek (FogBugz) and Sun Belt Software (Counter-Spy). It's possible to be small AND successful, and this book is perfect for those who wish to try *Volume of Micro ISVs is increasing, signifying a deep, broad audience for this book Focusing on the needs of a startup ISV, a guide for entrepreneurial programmers describes how to develop and market a software product or Web-based service and how to build a software development company, explaining how to become a Micro Independent Software Vendor, how to attract venture capital, customer service, and other vital areas of concern. Original. (Intermediate)