مدیریت و ماکیاولی

Management and Machiavelli does for the corporation what The Money Game did for the stock market! In a brilliant, witty style that makes his book a delight to read, Antony Jay has written an ironic commentary about what really happens in the great corporations such as IBM, General Motors, Shell Oil, Ford and others. Jay sees them as latter-day empires, baronies and kingdoms—and he sees the corporate heads as today's Caesars, Alexander the Greats, Saint Augustines, Beelzebubs and Satans! "Sheds original and even outrageous light on... the modern corporation."—Newsweek Acknowledgments......Page 7 Contents......Page 9 Introduction......Page 11 1 Management and Machiavelli......Page 15 2 The State, the Corporation, and the Devil......Page 25 3 The Machiavelli Method......Page 36 4 From Baronies to Empires......Page 43 5 The King and the Barons......Page 50 6 The American Papacy......Page 59 7 Renaissance and Reformation......Page 66 8 Centralization or Decentralization?......Page 74 9 The Fearful Symmetry......Page 84 10 The Creative Manager......Page 97 11 Creative Intercourse......Page 105 12 Educating for Creativeness......Page 113 13 Creative Groups......Page 120 14 The Yogi and the Commissar......Page 128 15 The Vision......Page 137 16 Fame and Feedback......Page 145 17 Chamber of Horrors......Page 154 18 Barons and Courtiers......Page 164 19 The Successor......Page 170 20 The Emperor......Page 178 21 Spot the Winner......Page 185 22 Gresham's Law of Management......Page 193 23 The General......Page 200 24 Risk and Restraint......Page 207 25 Religion and the Corporation......Page 217 26 Nonconformism......Page 226 27 The Principle of Self-Interest......Page 231 28 Democracy and the Corporation State......Page 237 29 Conclusion......Page 248 Bibliography......Page 251 Index......Page 253