LinkedIn Profile Optimization FD (For Dummies (Career/Education))

Dealing with a lack of a current position -- Adding a school without a degree -- Expanding your network -- Chapter 5 Establishing Your Calling Card -- Using the Name Field Correctly -- Editing your name -- Adding prefixes to your name -- Keeping your profile confidential -- Filling Out Location and Industry -- Choosing your location -- Choosing your industry -- Suggesting a missing industry -- Including Your Contact Information -- Adding your email addresses -- Adding a phone number -- Adding your IM address -- Adding your work address -- Adding your Twitter account -- Adding WeChat -- Adding websites -- Chapter 6 Impressing with the Right Profile Picture -- Why You Need a Profile Picture -- Determining If You Need a New Profile Picture -- Using a Photo Already Taken -- Working with a Photographer -- Taking Your Own Profile Picture -- Understanding the importance of light -- Finding the right background -- Framing the shot -- Finding the right outfit -- Choosing and Uploading Your Profile Picture -- Cropping to profile picture dimensions -- Resizing and saving a high-res image -- Uploading your photo -- Changing photo visibility settings -- Chapter 7 Developing a Compelling Headline -- Grabbing Your Reader's Attention -- Adding Flair to Your Headline -- Saturating Your Headline with Keywords -- Add your job title -- Add your specialty -- Add an extracurricular hobby -- Add a happy ending -- Creating a Benefit Statement Headline -- Adding Your New and Improved Headline to LinkedIn -- Part 3 Detailing Your Career Trajectory and Creating the Ultimate First Impression -- Chapter 8 Getting Your Experiences Ready -- Referencing Your Resume -- Determining Which Experiences to Keep and Which to Merge -- Keep your target audience in mind -- How far back do I go? -- Creating a Work History for Recent Graduates -- Dealing with Employment Gaps;Title page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- How This Book Is Organized -- Part 1: The Strategy Before the Siege -- Part 2: Getting Your LinkedIn Profile Started -- Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression -- Part 4: Rounding Out Your Profile and Adding Finishing Touches -- Part 5: The Part of Tens -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 The Strategy Before the Siege -- Chapter 1 Determining Your LinkedIn Strategy -- Determining Your LinkedIn Goal -- Job search -- Reputation management and branding -- Sales and prospecting -- Figuring Out Your Target Audience -- Creating a Compelling Tone -- Chapter 2 Getting Found on LinkedIn -- Using LinkedIn as a Search Engine -- Using the search bar -- Using Advanced People Search -- Ensuring a Compelling and Attractive Search Result -- Understanding the Importance of Keywords -- Using Online Keyword Tools -- Using Wordle.net -- Using LinkedIn Topic pages -- Using Google AdWords Keyword Planner -- Ranking Higher with Profile SEO -- Building Off Profile SEO -- Chapter 3 Understanding Skills and Endorsements -- Showcasing Your Skills -- Adding skills -- Rearranging skills -- Obtaining Endorsements -- Hiding an endorsement -- Opting out of endorsements -- Endorsing a connection -- Removing an endorsement -- Soliciting endorsements -- Part 2 Getting Your LinkedIn Profile Started -- Chapter 4 Optimizing the "Behind the Scenes" Sections -- Managing Profile Changes -- Turning off update alerts -- Manually removing updates -- Knowing when to allow update alerts -- Turning On Your Public Profile -- Creating a Personalized URL -- Using your name -- Oh no, my name is taken! -- Marketing your public profile URL -- Improving Your Profile's Strength;Say No to the Mug Shot;Chapter 9 Creating a Powerful Experience -- Adding a New Experience -- Making the start and end dates match your resume -- Using month and year or just year -- Getting the company logo to appear -- Linking to the company page -- Less Is More - Stop Disqualifying Yourself -- Summarizing the company with a boilerplate description -- Describing your roles and responsibilities -- Crafting an impactful achievement -- Giving your reader a call to action -- Editing an Existing Experience -- Reordering Concurrent Experiences -- Removing an Experience -- Reattaching Recommendations to Different Experiences -- Optimizing Your Job Title with Keywords -- Job title character limits -- Making your job title pop with symbols -- Examples of Great Experiences -- Salesperson looking for a new opportunity -- Salesperson looking for more prospects -- Human resources professional using LinkedIn for reputation management -- Chapter 10 Writing a Compelling Summary -- Editing Your LinkedIn Summary -- Writing in First Person -- Avoiding Resume Speak -- Revisiting Your LinkedIn Goals and Target Audience -- Catching Your Reader's Attention -- Creating Your Professional Manifesto -- Explain your benefits -- Highlight your top achievements -- Keep the summary focused on you -- Create a clear call to action -- Formatting a Sleek LinkedIn Summary -- Examples of Compelling and Engaging Summaries -- Product management -- Leadership -- Retail -- Accounting -- Student -- Part 4 Rounding Out Your Profile and Adding Finishing Touches -- Chapter 11 There's More to You Than Your Jobs -- Showcasing Organizations -- Uncovering Your Honors and Awards -- Choosing the right honors and awards -- Creating a strong description -- Keeping your honors and awards updated -- The Three P's: Projects, Publications, and Patents -- Adding projects -- Adding publications -- Adding patents;Finding specific influencers -- Discovering recommended influencers -- Removing influencers -- Publishing on LinkedIn -- Showcasing yourself as a thought leader -- Creating your first blog -- What happens after you publish? -- Marketing your blog post -- Chapter 14 The Final Review and Reveal -- Rearranging Profile Sections -- Viewing Your Profile as an Outsider -- Your LinkedIn Profile Checklist -- To Pay or Not Pay for LinkedIn -- Features of paid accounts -- Open Profile and Open Profile messages -- Premium badge -- Premium profile -- Larger search result listing -- Who's viewed your profile -- How you rank -- InMail -- Search alerts -- Unique features of premium accounts -- Job Seeker -- Business Plus -- Sales Navigator -- Recruiter Lite -- Choosing the best plan for you -- Benchmarking Your Profile's Success -- Marketing Your Profile -- Alerting your connections of your updated profile -- Issue a broadcast update -- Send out a status update -- Message people individually -- Adding your profile to other social media sites -- Getting views to your LinkedIn profile -- View other profiles -- Post status updates -- Blog with the LinkedIn Publishing Platform -- Participate in LinkedIn Groups -- Recommend people -- Endorse people -- Part 5 The Part of Tens -- Chapter 15 Ten Profile Do's and Don'ts -- Do Use a Professional Profile Picture -- Don't Use LinkedIn's Default Headline -- Do Turn Off Your Update Notifications -- Do Use Eye-Catching Symbols Sparingly -- Do Include Your Contact Information -- Do Add Multimedia Files -- Don't Stuff Keywords -- Don't Go Back 30 Years -- Do Get Recommendations -- Do Add Interests -- Chapter 16 Ten Tips for a Perfect Profile Picture -- Hire a Professional Photographer -- Use Lots of Light -- Use a Nondescript Background -- Dress to Impress -- Adjust Yourself -- Keep the Camera Close to Eye Level;The Two C's: Certifications and Courses -- Importing certifications from Lynda.com -- Adding courses -- Adding the Languages You Speak -- Creating a Profile in Another Language -- Adding Your Education, or Lack Thereof -- Divulging the year you graduated -- Preparing activities and societies -- Adding your education -- Reordering education -- Adding multimedia -- Adding Volunteer Experiences -- Pro bono opportunities -- Causes you care about -- Chapter 12 Making Your Profile Personal and Unique -- Leveraging the Additional Information Section -- Adding interests -- Providing details that show you are human -- Offering advice for contacting you -- Blocking people from viewing your profile -- Adding Multimedia to Make Your Profile POP! -- Determining what to highlight with multimedia files -- Resisting the urge to upload your resume -- Reinforcing Your Brand with a Background Image -- Finding the right image to showcase your brand -- Using online graphic tools to create an image -- Adding a background image to your profile -- The Importance of Recommendations -- Identifying people to recommend you -- Asking for a recommendation -- Ditching the default request text -- Accepting a recommendation -- Reordering recommendations -- Removing recommendations -- Recommending others -- Chapter 13 Following Groups, Companies, and Influencers -- Understanding the Importance of Groups -- Determining the types of groups to join -- Turning off group notifications -- Joining recommended groups -- Searching for groups -- Deleting groups -- Turning off group communication email -- Choosing which groups to highlight on your profile -- Cultivating Your Following Section -- Choosing the right companies to follow -- Following companies -- Unfollowing companies -- Following News -- Showcasing Influencers on Your Profile -- Deciding which influencers to showcase Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. This book explains how to optimize your LinkedIn profile and get the results that you want. Optimize your LinkedIn profile-and get resultsYour LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in-but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career. Whether your goal is job search, branding, reputation management, or sales, people are Googling you-and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one-giving you a better chance to see results. Create a powerful LinkedIn profile Discover your personal keywords Showcase your experience and accomplishments Be seen on the world's largest professional social networkYou never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light Optimize your LinkedIn profile—and get results

Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career.

Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.

• Create a powerful LinkedIn profile
• Discover your personal keywords
• Showcase your experience and accomplishments
• Be seen on the world's largest professional social network

You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light. The LinkedIn profile is a platform to shape how other see you and explain how you impact lives. This book will explain exactly what you need to know to optimize your profile according to your goals so you can collide with your desired opportunities. Discover how to identify your personal keywords, utilize endorsements, and optimize your experiences. You'll also create a compelling summary that grabs the attention of a potential partner, client, or employer. --Publisher