Exploring corporate strategy : [text and cases]

Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition: Text and Cases, 7/e Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. Companion Website with Gradetracker: Student Access Card: Johnson, Exploring Corporate Strategy. 7/e Companion Website with Gradetracker Student Access Card: Organizational Bejaviour, 6/e "Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources." "The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management."--Jacket An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations