Digital Marketplaces Unleashed

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust. Front Matter ....Pages i-xxxiii Front Matter ....Pages 1-1 Preface: Humans in Digital Marketplaces (Gerald Hüther)....Pages 3-5 Preface: Digital Society? The Great Transformation21 (Fredmund Malik)....Pages 7-12 Preface: New Computing in Digital Marketplaces Unleashed (Florian Leibert)....Pages 13-16 Front Matter ....Pages 17-17 Welcome to the Age of Spontaneous Business Models: Start Shaping or Be Shaped (Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach)....Pages 19-26 Front Matter ....Pages 27-27 Preface: So Far, so Bad – the Complexity-Fear Dilemma in Cybersecurity and Its Lesson for Digitalization at Large (Sandro Gaycken)....Pages 29-31 Valuation, Recognition, and Signaling in the Digital Public Sphere: the TED Talk Ranking Ecosystem (Heidi Gautschi, Gianluigi Viscusi)....Pages 33-43 Consumers’ Digital Self-Determination: Everything Under Control? (Britta Krahn, Christian Rietz)....Pages 45-55 Digitally Mature? Ready for the Digital Transformation? (Maik Romberg)....Pages 57-64 Blockchain – the Case for Market Adoption of the Distributed Ledger (Marco Streng)....Pages 65-70 ‘Local’ Is an Asset, Response Time Is Key: Lessons Learned from the Amiona St. Gallen Local Digital Marketplace (Mark Schleicher, Philipp Osl, Hubert Österle)....Pages 71-82 How Large Corporations Survive Digitalization (Robert Jacobi, Ellena Brenner)....Pages 83-97 Front Matter ....Pages 99-99 Preface: Individualized Digital Learning (Kerstin Jeger)....Pages 101-104 Corporate Learning in Upheaval (Rauthgundis Reck, Gunnar Jöns)....Pages 105-112 Digitalization in Schools – Organization, Collaboration and Communication (Benno Rott, Chadly Marouane)....Pages 113-124 The Unsung Power of Horizontal Grassroots (Aleksandra Solda-Zaccaro)....Pages 125-135 The COMALAT Approach to Individualized E-Learning in Job-Specific Language Competences (Lefteris Angelis, Mahdi Bohlouli, Kiki Hatzistavrou, George Kakarontzas, Julian Lopez, Johannes Zenkert)....Pages 137-148 Front Matter ....Pages 149-149 Preface: Reprogramming Your Corporate Immune System (Gerhard Hastreiter)....Pages 151-154 How Corporations Can Win the Race Against Disruptive Startups (Lucas Sauberschwarz, Lysander Weiss)....Pages 155-167 Smart Contracts – Blockchains in the Wings (Thomas Bocek, Burkhard Stiller)....Pages 169-184 The Last Step Remains Analogue... (Joachim Kistner)....Pages 185-192 Marketplace-Driven, Game-Changing IT Games to Address Complex, Costly Community Problems (J. Antão B. Moura, Marcelo A. de Barros, Ruan P. Oliveira)....Pages 193-204 Industrial Evolution and Disruptive Innovation: Theories, Evidence and Perspectives (Luigi Orsenigo)....Pages 205-219 Front Matter ....Pages 221-221 Preface: Digital Business Outcomes (Jan Zadak)....Pages 223-226 Software Industrialisation – How to Industrialise Knowledge Work? (Josef Adersberger, Johannes Siedersleben)....Pages 227-235 From Digital Retail to Real-Time Retail (Andreas Kranabitl, Robert Pikart)....Pages 237-246 Privacy Preserving Personalization in Complex Ecosystems (Anders Andersen, Randi Karlsen)....Pages 247-261 Front Matter ....Pages 263-263 Cognitive Computing – the new Paradigm of the Digital World (Wolfgang Hildesheim)....Pages 265-274 From Tweet to Chatbot – Content Management as a Core Competency for the Digital Evolution (Alexander W. Jonke, Jo Barbara Volkwein)....Pages 275-285 The European Network and Information Security Directive – a Cornerstone of the Digital Single Market (Martin Schallbruch)....Pages 287-295 The Future of Machine Learning and Predictive Analytics (Ali Reza Samanpour, André Ruegenberg, Robin Ahlers)....Pages 297-309 How Banks Can Better Serve Their Customers Through Artificial Techniques (Armando Vieira, Attul Sehgal)....Pages 311-326 Front Matter ....Pages 327-327 Preface: Fin- & Insuretech (Hartmut Mai)....Pages 329-341 Fintech Hypes, but Wealthy Internet Savvy Investors Prefer to Stay Hybrid (Thomas Altenhain, Christoph Heinemann)....Pages 343-357 The Digital Insurance – Facing Customer Expectation in a Rapidly Changing World (Michael Cebulsky, Jörg Günther, Peter Heidkamp, Falko Brinkmann)....Pages 359-370 FinTech and Blockchain – Keep Bubbling? Or Better Get Real? (Nils Winkler, Björn Matthies)....Pages 371-383 On the Quest to the Ultimate Digital Money (Helmut Scherzer)....Pages 385-404 Front Matter ....Pages 405-405 Preface: Smart Traffic Hubs (Steve Lee)....Pages 407-416 SmartPORT Traffic Hub – The Prospects for an Intermodal Port of the Future (Sebastian Saxe)....Pages 417-426 An Overview of Technology, Benefits and Impact of Automated and Autonomous Driving on the Automotive Industry (Walter Brenner, Andreas Herrmann)....Pages 427-442 Hub Airport 4.0 – How Frankfurt Airport Uses Predictive Analytics to Enhance Customer Experience and Drive Operational Excellence (Rolf Felkel, Dieter Steinmann, Frank Follert)....Pages 443-453 Front Matter ....Pages 455-455 Preface: Beyond the Hood: the Development of Mobility Services in the Mobile Internet (Markus Heyn)....Pages 457-465 Analyzing the Digital Society by Tracking Mobile Customer Devices (Lorenz Schauer)....Pages 467-478 Improving Urban Transportation: an Open Plat-Form for Digital Mobility Services (Maximilian Schreieck, Christoph Pflügler, David Soto Setzke, Manuel Wiesche, Helmut Krcmar)....Pages 479-489 Safety Belt for Pedestrians (Klaus David, Hendrik Berndt)....Pages 491-497 The Impact of Indoor Navigation Systems for Public Malls – a Comprehensive Overview – (Karsten Weronek)....Pages 499-511 Front Matter ....Pages 513-513 Preface: Industry 4.0 (Robert Blackburn)....Pages 515-526 The Challenge of Governing Digital Platform Ecosystems (Maximilian Schreieck, Andreas Hein, Manuel Wiesche, Helmut Krcmar)....Pages 527-538 Transformation Not Completed – Identify Additional Business Opportunities by Digital Navigation (Karsten Schweichhart, Uwe Weber, Alexander Hildenbrand)....Pages 539-548 The Data Science Lab at LMU Munich: Leveraging Knowledge Transfer, Implementing Collaborative Projects, and Promoting Future Data Science Talents (Thomas Seidl, Peer Kröger, Tobias Emrich, Matthias Schubert, Gregor Jossé, Florian Richter)....Pages 549-556 Diagnosis as a Service (Franz Wotawa, Bernhard Peischl, Roxane Koitz)....Pages 557-567 Front Matter ....Pages 569-569 Preface: Intelligent & Autonomous Enterprise (Martin Hofmann, Stefan Meinzer)....Pages 571-581 Successful Data Science Is a Communication Challenge (Martin Werner, Sebastian Feld)....Pages 583-592 The Future of Currency in the Direct Markets of Tomorrow – or: a Blueprint for a World Without Money (Maxim Roubintchik)....Pages 593-605 Digital Business Outcomes: Digital Innovation and Its Contribution to Corporate Development (Hans Rösch, Stefan Schumacher)....Pages 607-617 Don’t Lose Control, Stay up to Date: Automated Runtime Quality Engineering (Thomas Gabor, Marie Kiermeier, Lenz Belzner)....Pages 619-630 Front Matter ....Pages 631-631 Preface: Big Data and Analytics (Rolf Schumann)....Pages 633-636 Unlocking the Doors of Frankfurt Airport’s Digital Marketplace: How Fraport’s Smart Data Lab Manages to Create Value from Data and to Change the Airport’s Way of Thinking (Katharina Schüller, Christian Wrobel)....Pages 637-649 The Digitization Dilemma of Europe’s Non-Profit Organizations: Software as a Service to the Rescue! (Florian Fuchs, Michael Liebmann, Frank Thelen)....Pages 651-662 Consumer Journey Analytics in the Context of Data Privacy and Ethics (Andreas Braun, Gemma Garriga)....Pages 663-674 On the Need of Opening the Big Data Landscape to Everyone: Challenges and New Trends (Rubén Salado-Cid, Aurora Ramírez, José Raúl Romero)....Pages 675-687 Front Matter ....Pages 689-689 Preface: the “Cloud Way” to Digital Transformation and New Business Models (Sabine Bendiek)....Pages 691-698 Data Virtualization: a Standardized Front Door to Company-Wide Data Opens the Way for (Digital) Business Success (Christian Kurze, Michael Schopp, Paul Moxon)....Pages 699-709 The Cloud Native Stack: Building Cloud Applications as Google Does (Josef Adersberger, Johannes Siedersleben)....Pages 711-723 The Forecast Is Cloud – Aspects of Cloud Computing in the Broadcast Industry (Klaus Illgner-Fehns, Rainer Schäfer, Madeleine Keltsch, Peter Altendorf, Gordana Polanec-Kutija, Aylin Vogl)....Pages 725-745 Data & IT Security, a Challenge for the Cloud Computing Trend (Ralf Rieken)....Pages 747-756 Front Matter ....Pages 757-757 Preface: Internet of Things (Goodarz Mahbobi)....Pages 759-761 Cloud Technologies – May ‘Fog Computing’ Help out the Traditional Cloud and Pave the Way to 5G Networks (Robert Iberl, Rolf Schillinger)....Pages 763-774 A Generic Model for Coordinating the Individual Energy Demand of Electric Vehicles: Optimizing the Coordination Problem Between Electric Vehicles and Charging Points with the Implementation of a Genetic Algorithm (Malte Zuch, Arne Koschel, Andreas Hausotter)....Pages 775-786 A Secure and Efficient Communication Tool (Matteo Cagnazzo, Patrick Wegner, Norbert Pohlmann)....Pages 787-794 City as a Service and City On-Demand – New concepts for intelligent urban development (Georg Klassen, Martin Buske)....Pages 795-807 Personal Applications in the Internet of Things Through Visual End-User Programming (Yannis Valsamakis, Anthony Savidis)....Pages 809-821 Front Matter ....Pages 823-823 Preface: Global Meets Local (Daniel Hartert)....Pages 825-828 Energy Is Essential, but Utilities? Digitalization: What Does It Mean for the Energy Sector? (Ines Varela)....Pages 829-838 Harnessing the Digital Marketplace in India: Revolutionary Growth, Challenges and Opportunities (L. L. Ramachandran, M. P. Sebastian, R. Radhakrishna Pillai)....Pages 839-853 Digital Revolution, High-Speed Democracy and the Brave New Working World: Learnings from an Austrian Public Online Consultation Process (Peter Reichl, Andreas Kovar)....Pages 855-864 Build It and It Will Disrupt: a National Broadband Platform to Fuel New Zealand’s Digital Economy (Fernando Beltrán)....Pages 865-876 Front Matter ....Pages 877-877 Securing the Opportunities of the Digitized Economy (Yuval Diskin)....Pages 879-882 Black Market Value of Patient Data (Christina Czeschik)....Pages 883-893 Enabling Cyber Sovereignty: with Knowledge, Not with National Products (Christian Schläger, André Ebert, Andy Mattausch, Michael Beck)....Pages 895-904 Smart Authentication, Identification and Digital Signatures as Foundation for the Next Generation of Eco Systems (Markus Hertlein, Pascal Manaras, Norbert Pohlmann)....Pages 905-919 Implications of Vulnerable Internet Infrastructure (Haya Shulman)....Pages 921-935