Data Mining Using SAS Applications (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

Most books on data mining focus on principles and furnish few instructions on how to carry out a data mining project. Data Mining Using SAS Applications not only introduces the key concepts but also enables readers to understand and successfully apply data mining methods using powerful yet user-friendly SAS macro-call files. These methods stress the use of visualization to thoroughly study the structure of data and check the validity of statistical models fitted to data. Learn how to convert PC databases to SAS data Discover sampling techniques to create training and validation samples Understand frequency data analysis for categorical data Explore supervised and unsupervised learning Master exploratory graphical techniques Acquire model validation techniques in regression and classification The text furnishes 13 easy-to-use SAS data mining macros designed to work with the standard SAS modules. No additional modules or previous experience in SAS programming is required. The author shows how to perform complete predictive modeling, including data exploration, model fitting, assumption checks, validation, and scoring new data, on SAS datasets in less than ten minutes! Most books on data mining focus on principles and furnish few instructions on how to carry out a data mining project. Data Mining Using SAS Applications not only introduces the key concepts but also enables readers to understand and successfully apply data mining methods using powerful, downloadable SAS macro-call files. These techniques stress the use of visualization to thoroughly study the structure of data and check the validity of statistical models fitted to data. With the SAS macro-call files, readers will learn sampling techniques to create training and validation samples; exploratory graphical techniques, frequency analysis for categorical data, unsupervised and supervised learning methods; model validation techniques for regression and classification, and converting PC databases to SAS data.Experienced SAS programmers can also modify the SAS code to suit their needs and run it on different platforms. Sold separately, the CD-ROM contains datasets, macro call-files, and the actual SAS macro files. Introducing the key concepts, this text also enables readers to understand and successfully apply data mining methods using powerful yet user-friendly SAS macro-call files, with full support and files provided through a supporting website Data mining, or knowledge discovery in databases (KDD), is a powerful information technology tool with great potentiaI for extracting previously unknown and potentially useful information from large databases.