خلاقیت شرکتی: توسعه یک سازمان نوآور

Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more. Corporate Creativity is a must-have for anyone working to maximize creative potential in the workplace. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Following the success of Building Design Strategy, DMI’s latest book, Corporate Creativity: Developing an Innovative Organization, is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity.

Packed with insights from the most respected names in the industry, including Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, and Stefano Marzano, this collection includes essays on:

• developing a more innovative organization • taking risks that will succeed and improve your business • improving employees’ creative abilities to further innovation • designing teams that will promote efficiency • integrating design into corporate culture • crafting management processes to fuel creativity, innovation, and customer delight

Corporate Creativity combines case studies and innovative advice that will both inspire and instruct to create a complete guide for cultivating the creative process. This book is absolutely essential for innovation and business leaders, designers and design managers, and forward-thinking students!

Managing personal creativity / Jeff Mauzy The prepared mind / Stefik and Stefik When you build the world, you build your mind / Robert Rasmusssen Driving creativity / Archer and Walczyk Integrating design into corporate culture / Thomas Lockwood The making of design champions / Mark Barngrover Lessons from managing creative staff / Glick Teams, trust, tribalism / Ind and Watt Convergence / Naomi Gornick How brands determine organization creativity / Ind and Watt Integrating design into management process / Ron Sanchez Leading toward inspiration / Lamproulis Serious play / Michael Schrage Innovation, growth and getting where you want to go / Ryan Jacoby People as a source of innovation / Stefano Marzano Insights on innovation / Turner et al Innovation in practice / Dick Powell Third generation design consultancies / Jessica Feldman and John Boult Hybrid organizations / Alison Rieple and Adrian Habererg Innovation in organizations in crisis / Cherkasky and Slobin.