Corporate communications : theory and practice

`A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: - What is corporate communications, and how can it be defined? - What strategies and activities are central to this profession? - What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics.

cornelissen (corporate And Marketing Communications, Leeds U. Business School, Uk) Presents An Overview Of Both The Academic Discipline And The Practice Of Corporate Communications. Coverage Includes The Historical, Conceptual, And Practical Roots Of The Field; The Strategic Management Perspective; The Development Of Corporate Communications Strategy; The Organization Of Communications Disciplines And Activities Within Companies; The Skills And Competencies Required Of Communications Practitioners; And Theoretical, Historicist, And Professional Arguments About The Future Development Of The Field. For Graduate Students In Business, Marketing, Public Relations, And Related Areas Of Study; Managers And Analysts; Senior Executives; And Academics Researching In The Area Of Corporate Communications And Similar Fields. Annotation ©2004 Book News, Inc., Portland, Or

Cover 1 Contents 6 List of Boxes, Figures and Tables 8 Preface 10 Part I: Mapping the field 16 Chapter 1 - Circumscribing Corporate Communications: Theory and Practice 18 Chapter 2 - Corporate Communications in Historical Perspective: Marketing, Public Relations and Corporate Communications 41 Chapter 3 - Corporate Communications in Theoretical Perspective: Stakeholders, Identity and Reputation 65 Part II: Corporate Communications in Practice 102 Chapter 4 - Communications Strategy: Theory and Practice 104 Chapter 5 - The Organization of Communications: Theory and Practice 134 Chapter 6 - Communications Practitioners: Theory and Practice 165 Part III: Retrospect and Prospect 184 Chapter 7 - The Future of Corporate Communications and Other Communications Terms 186 Index 208 Cover -- Contents -- List of Boxes, Figures and Tables -- Preface -- Part I: Mapping the field -- Theory and Practice / Chapter 1 -- Circumscribing Corporate Communications -- Marketing, Public Relations and Corporate Communications / Chapter 2 -- Corporate Communications in Historical Perspective -- Stakeholders, Identity and Reputation / Chapter 3 -- Corporate Communications in Theoretical Perspective -- Corporate Communications in Practice / Part II -- Theory and Practice / Chapter 4 -- Communications Strategy -- Theory and Practice / Chapter 5 -- The Organization of Communications -- Theory and Practice / Chapter 6 -- Communications Practitioners -- Retrospect and Prospect / Part III -- Chapter 7 -- The Future of Corporate Communications and Other Communications Terms Three important questions: What is corporate communications, and how can it be defined? What strategies and activities are central to this profession? What is the organizational location, status and role of this profession?Important issues (e. g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics