Business Intelligence - A Managerial Approach

Turban, Efraim, Sharda, Ramesh, Delen, Dursun, King, David, Aronson, Janine E.

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نویسنده: Turban, Efraim, Sharda, Ramesh, Delen, Dursun, King, David, Aronson, Janine E.
ناشر: Prentice Hall ; Pearson Education [distributor
سال انتشار: ۲۰۱۰
فرمت: PDF
زبان: انگلیسی
تعداد صفحات: ۲۹۳ صفحه
حجم فایل: ۱۲٫۳ مگابایت
شابک: 9780136100669، 9780136100683، 013610066X، 0136100686

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Pearson Education Inc., 2010 - 2nd Edition 293 pages. (2 pages/ sheet) This book deals with a collection of computer technologies that support managerial decision making by providing information on internal and external aspects of operations. These technologies have had a profound impact on corporate strategy, performance; and competitiveness. These technologies are collectively known as business intelligence. ISBN-10: 013610066X ISBN-13: 978-0136100669

To help future managers use and understand analytics, Business Intelligence provides readers with a solid foundation of BI that is reinforced with hands-on practice.

Introduction to Business Intelligence; Data Warehousing; Business Performance Management; Data Mining for Business Intelligence; Text and Web Mining; Business Intelligence Implementation, Integration and Emerging Trends

For managers interested in understanding the foundations and applications of BI, knowledge management, data mining, and other intelligent systems.

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice. The second edition features updated information on data mining, text and web mining, and implementation and emerging technologies

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