Applied Choice Analysis : A Primer

Almost without exception, everything human beings undertake involves a choice. In recent years there has been a growing interest in the development and application of quantitative statistical methods to study choices made by individuals with the purpose of gaining a better understanding both of how choices are made and of forecasting future choice responses. In this primer the authors provide an unintimidating introduction to the main techniques of choice analysis and include detail on themes such as data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website to the book provides practice data sets and software to estimate the main discrete choice models such as multinomial logit, nested logit and mixed logit. This primer will be an invaluable resource to students as well as of immense value to consultants and professionals, researchers and anyone else interested in choice analysis and modelling. In This Primer, The Authors Provide An Unintimidating Introduction To The Main Techniques Of Choice Analysis. A Companion Website To The Book Provides Practice Data Sets And Software To Estimate The Main Discrete Choice Models Such As Multinomial Logit, Nested Logit And Mixed Logit. In The Beginning -- Basic Notations Of Statistics -- Choosing -- Paradigms Of Choice Data -- Processes In Setting Up Stated Choice Experiments -- Choices In Data Collection -- Nlogit For Applied Choice Analysis : A Primer -- Handling Choice Data -- Case Study : Model Choice Data -- Getting Started Modelling : The Workhorse -- Mnl -- Getting More From Your Model -- Practical Issues In The Application Of Choice Models -- Allowing For Similarity Of Alternatives -- Nested Logit Estimation -- The Mixed Logit Model -- Mixed Logit Estimation -- Nlogit Terms And Commands. David A. Hensher, John M. Rose, William H. Greene. Includes Bibliographical References And Index. In recent years, there has been growing interest in the development and application of quantitative statistical methods to study choices made by individuals. This primer provides an introduction to the main techniques of choice analysis and also includes details on data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website offers practice data sets and software to apply modeling and data skills presented in the book. This primer provides an unintimidating introduction to the main techniques of choice analysis. A companion website provides practice data sets and software to apply all modeling and data skills presented in the book. An invaluable resource to students and of value to anyone else interested in choice analysis and modelling.